Melkj x WIFE : Shoe collaboration

For this school project, we had to come up with a collaboration between a brand we had created, and an artist of our choice. I chose to collaborate with WIFE, a botanical studio from Brooklyn, NY, directed by artist Sophie Parker. The goal was to develop a prototype for a pair of trainers, creating it with what we had on hands. The idea was simple : turning her work into an abstract piece that could be transplanted onto leather. In addition to this, a draft of a marketing plan, as well as packaging ideas were added to the slides.

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