April fashion recap

As April comes to an end, Melkj Studio is bringing the instagram content posted this month to its website. From late 90’s collections to new talents in the fashion sphere, we’ll cover it all !
As always, more content is released each week on our instagram page (@melkjstudio) !

Simone Rocha x H&M : A troubled saga

“When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women, but for men and children — and to make sure they get the quality.” Released on March 11th of 2021, H&M’s latest high fashion line, in collaboration with Irish designer Simone Rocha, broke the internet. Since its first instance in 2004 with Karl Lagerfeld, the Swedish brand has been used to putting out one to two lines made with renowned fashion designers a year, a habit that has pleased many customers over the years. However, if these frequent collaborations have led H&M to work with labels such as Balmain, Maison Margiela or Comme des Garçons, the retail giant is facing many critics regarding the execution of its collections.

Alber Elbaz 1961-2021

An hommage to Alber Elbaz.
“It was not the story of design or clothes, it was the fantasy of women that made me want to work in fashion.”
Head of the Lanvin creative team for 14 years, the Moroccan-born Israeli fashion designer passed away at age 59. To commemorate the incredible work the couturier created during his years at Lanvin (from 2001 to 2015), we bring you a selection of magnificent pieces from this extraordinary designer. A loss that has saddened us to the core, though this star soaring through the drapppy dresses he once made will be remembered for good.

Balenciaga x Alaia exhibition

This is an article i wrote in french about a year ago, on the occasion of the exhibition “Sculpteurs de la forme”, retracing the muse-like relationship between Azzedine Alaïa and Cristobal Balenciaga. This is an example of my writing in french, which I am fluent in. Set in the Galerie Azzedine Alaïa in the 4th Arrondissement of Paris, the sceneries retracing the life and inspirations of the Tunisian couturier were also a path to exhibit his lavish collection, one replete with Balenciaga’s original creations.

Helmstedt revives craftsmanship

Helmstedt is a danish brand founded in 2018 by Emilie Helmstedt, a visual artist and fashion designer combining those two forms of art to create fantastic clothes. Her name appeared on Forbes’ 30 under 30 list released in April 2021. Her creative processes are innovative and fall under the idea of craftsmanship, the Scandinavian way : a brand that reinvents itself each season throughout its original art prints dancing on rich and flowy fabrics.

The purple Palace : Tales From A Shell

Meet Shayna Klee, an American artist based in Paris, and leader of her own art scene. Some of you may know her from her youtube channel The Purple Palace, where she shares the joys and disasters of being a foreign artist in the streets of the capital. This interview dates back from last December, and was done during the second lockdown in France. From the similarities of fashion and art to insights on Shayna’s life, we’ll cover it all. And if you can’t get enough of her bright personality and colourful looks, we’ll see you again on her own internet based art studio, her channel.

Miumiu A/W 2021 : Scandinavian fashion has its grip on Europe

Snow, colourful garments and reinvented puffer jackets. Those seemed to be the premises to MiuMiu’s wintery extravaganza, as spring had just begun to settle in a windy Paris. “I remember being young, when it was hot, and you’d go skiing in your bikini” recalled Miuccia Prada, upon the release of pictures from this season’s bright and outdoorsy show. And while Covid restrictions were still raging in the French capital, one could forget about their now dull and closeted life for a minute by just taking a look at the shimmery clothes being reflected by the snow. However if these garments were said to be coming straight from the fashion designer’s childhood reminiscences, anyone in the room could tell the influence for this show appeared from somewhere else.