This second issue of our class magazine revolved around the brand Helmstedt and had to be shorter, as our assignment mainly focused on the marketing part of the project. The brand chosen for a collaboration was obvious, as the Danish label is extremely cohesive with our magazine’s identity : joyous and bright, always colourful. Here you will find the magazine and our communication and marketing strategies !
Helmstedt is a danish brand founded in 2018 by Emilie Helmstedt, a visual artist and fashion designer combining those two forms of art to create fantastic clothes. Her name appeared on Forbes’ 30 under 30 list released in April 2021. Her creative processes are innovative and fall under the idea of craftsmanship, the Scandinavian way : a brand that reinvents itself each season throughout its original art prints dancing on rich and flowy fabrics.
This Nodaleto x Lynnie Z collaboration was created for my sector of the accessory class. Being the premises to a later work in which we would have to create the shoe from start to beginning (Melkj x WIFE), this project required for us to select a brand and transform one of their icons into something new with the help of an artist.
Meet Shayna Klee, an American artist based in Paris, and leader of her own art scene. Some of you may know her from her youtube channel The Purple Palace, where she shares the joys and disasters of being a foreign artist in the streets of the capital. This interview dates back from last December, and was done during the second lockdown in France. From the similarities of fashion and art to insights on Shayna’s life, we’ll cover it all. And if you can’t get enough of her bright personality and colourful looks, we’ll see you again on her own internet based art studio, her channel.
Last semester, a fashion history & sociology class required for us to create an exhibition based on two of the followings : the 1920’s, 30’s, 40’s and 50’s. This project needed to be based off the narrative our exhibitions would follow, and my theme dealt with two eras not so far from each other, in terms of the attitude women adopted. The different parts of this work are meant to act as prompts visitors of the exhibition can read along their visit.
Snow, colourful garments and reinvented puffer jackets. Those seemed to be the premises to MiuMiu’s wintery extravaganza, as spring had just begun to settle in a windy Paris. “I remember being young, when it was hot, and you’d go skiing in your bikini” recalled Miuccia Prada, upon the release of pictures from this season’s bright and outdoorsy show. And while Covid restrictions were still raging in the French capital, one could forget about their now dull and closeted life for a minute by just taking a look at the shimmery clothes being reflected by the snow. However if these garments were said to be coming straight from the fashion designer’s childhood reminiscences, anyone in the room could tell the influence for this show appeared from somewhere else.
1841 was created when, put in a group by our communication teacher, three of my classmates and I had to choose a project for a magazine. The concept came to us in the most natural way it could have : A magazine by the people, and for the people. Dedicated to the students of ESMOD, our school, it defies what being a fashion student means today, on our campus, but also more generally in Paris, and in the world. The first edition was created during the second lockdown France went through, and was released in December of last year (2020). A outlet for student’s creativity in the uncertain times we’re living.