Back to knit with Alicia Morgand

Available in both french and english !
Créant une fin alternative au célèbre conte de Lewis Carroll, Alicia Morgand tricote des pièces s’appropriants les codes de la fantaisie, toutes plus colorées les unes que les autres. Melkj Studio est fier de vous présenter la première interview de la créatrice et espoir de la mode française.
Melkj Studio is very pleased to bring you Alicia Morgand’s first ever interview.

April fashion recap

As April comes to an end, Melkj Studio is bringing the instagram content posted this month to its website. From late 90’s collections to new talents in the fashion sphere, we’ll cover it all !
As always, more content is released each week on our instagram page (@melkjstudio) !

Replica by Margiela campaign

A visual mechanising class assignment led my team mates and I to have a photoshoot to promote Maison Margiela’s perfume line, REPLICA. Held at the Palais de l’Opéra Garnier in the 8th arrondissement of Paris, this session solely included garments from the brand and its more affordable alternative, MM6.

Simone Rocha x H&M : A troubled saga

“When H&M came to talk, I said, if I’m going to do it, I want to do it for everybody, not only women, but for men and children — and to make sure they get the quality.” Released on March 11th of 2021, H&M’s latest high fashion line, in collaboration with Irish designer Simone Rocha, broke the internet. Since its first instance in 2004 with Karl Lagerfeld, the Swedish brand has been used to putting out one to two lines made with renowned fashion designers a year, a habit that has pleased many customers over the years. However, if these frequent collaborations have led H&M to work with labels such as Balmain, Maison Margiela or Comme des Garçons, the retail giant is facing many critics regarding the execution of its collections.

Alber Elbaz 1961-2021

An hommage to Alber Elbaz.
“It was not the story of design or clothes, it was the fantasy of women that made me want to work in fashion.”
Head of the Lanvin creative team for 14 years, the Moroccan-born Israeli fashion designer passed away at age 59. To commemorate the incredible work the couturier created during his years at Lanvin (from 2001 to 2015), we bring you a selection of magnificent pieces from this extraordinary designer. A loss that has saddened us to the core, though this star soaring through the drapppy dresses he once made will be remembered for good.

Nodaleto event

School work about choosing a brand and coming up with an event for their communication plan. My brand of choice was Nodaleto and the event i planned would take place on the top floor of the Pompidou Center in Paris. It would be a way to celebrate both the launch of their spring 21 collection and the Paris store opening they have been teasing on instagram.

Balenciaga x Alaia exhibition

This is an article i wrote in french about a year ago, on the occasion of the exhibition “Sculpteurs de la forme”, retracing the muse-like relationship between Azzedine Alaïa and Cristobal Balenciaga. This is an example of my writing in french, which I am fluent in. Set in the Galerie Azzedine Alaïa in the 4th Arrondissement of Paris, the sceneries retracing the life and inspirations of the Tunisian couturier were also a path to exhibit his lavish collection, one replete with Balenciaga’s original creations.